How To Thrive In A Changing Market

Tuesday, January 22, 2019 from 11:30am - 1:00pm

24050 Aliso Creek Road, #200, Laguna Niguel, CA 92677

This is an in-person live lunch & learn event.


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How To Thrive In A Changing Market

When the market is hot, it's easy to forget your weaknesses because you don't have any (deals are closing). 

When the market starts to change (i.e. rising interest rates, market corrections) the best way to ensure that it doesn't affect your business is to re-inforce your core foundations. 

The four core areas of your business that you can control are: 

Here's What We're Going To Cover:

A lot has happened in our business since the great market crash of 2008. For most of us, it required re-inventing ourselves, and in some cases, learning a new way of doing business. We've had to learn how to deal with foreclosures, short sales, low inventory ... and now, most recently, rising interest rates. 

Things are changing and we're going to talk about how to get in front of those changes and take control of your business and thrive while it seems like everyone else is wondering what's next. 

We're going to share: 

  • How you can re-inforce the foundations of your business so that you can generate more referrals regardless of what the market is doing
  • How to get more buyer clients off the fence if you're representing homebuyers
  • How to increase the bottom line net for your home sellers
  • What to do when your competition is panicking ... 

When you look at the MLS today, I'm seeing A LOT of price reductions. When buyers think prices are dropping, they form the mindset that either a.) Homes are over-priced, or b.) prices will continue to drop. Neither of these assumptions are necessarily true, or accurate. 

About Your Presenter

Ricardo Bueno Marketing Technology Director, WEST 

Vanessa Williams Business Development, Homestead Escrow

Ricardo Bueno is a 10-year veteran of the real estate industry where he's coached thousands of real estate agents and brokers on how to successfully implement marketing strategies and technology into their business to boost their productivity. 

He understands the power of content strategy and online marketing, but more importantly, how it is effectively and practically implemented in every day business. 

With more than two decades of sales and customer service experience Vanessa understands how the ever-changing industry works and takes the time to find solutions for her client’s needs. Her keen insight and supportive approach into client expectations and business objectives gives her the ability to quickly understand and help clients. Vanessa’s continuous involvement in local real estate organizations, her friendly demeanor and can-do attitude have opened doors and won referrals to loyal clients. Her number one goal is to make sure clients are happy and want to return.

Ricardo Bueno is by far, one of THE best real estate trainers in the business! He gave our agents a wealth of information on dozens of ways to increase their business. Our agents were absolutely thrilled and anxious to have him back. 

Get In Touch

Please reach out if you have any questions about the workshop content or location.

  • Address: 

Homestead Escrow

24050 Aliso Creek Road, #200, Laguna Niguel, CA 92677

  • Phone: (949) 233-8098
  • Email:

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Seating is limited.