Creating great content (that converts) is hard. But it doesn’t have to be. In the pages that follow, you’ll learn how to write content that builds your local brand and generates a steady stream of buyers and sellers.

→ 130+ pages that delivers a systematic approach to building a real estate blog and dominating your local market

→ Copy-paste headline templates for writing content that attracts & converts 

→ Learn how to hire/recuirt local writers 

→ Follow up scripts to help you convert online leads

CHAPTER 1

Becoming A Local Market Authority

Telling people you're the "local market expert" doesn't have the same effect as showing people you are. 

CHAPTER 2

How To Write Content That Grows Your Business

Creating great, original content can make you an indespensible expert in your niche. It's not only a great way to build your know, like, and trust factor. It's also a great way to rank well in search engines. 

CHAPTER 3

3-Types of Must-Have Content

If you want to create a lead generating real estate blog you need to create content that pulls readers in. Both readers that are ready to buy/sell, but also community content that nurtures and builds an audience. 

CHAPTER 4

Headlines Are 90%

The best articles are the one's with the most captivating headlines. In this section of the book, you'll have access to dozens of copy-paste headline templates that'll stop buyers and sellers in their tracks. 

CHAPTER 5

Keep Your Content Strategy In Check With An Editorial Calendar

The key to a successful content strategy is consistency. In this chapter, we'll show you how to develop a schedule you can manage to keep the leads pouring in. 

CHAPTER 6

How To Hire Local Writers

Hiring an in-house marketing team might not be feasable. And hiring a seasoned professional copywriter might not make a whole lot of sense. But what if you could hire local copywriting talent that's passionate about the local community at an affordable rate? That's what this chapter's all about. 

CHAPTER 7

How To Create Community Landing Pages That Convert

You can't effectively convert buyer and seller leads without a great landing page. 

CHAPTER 8

Create An SEO Checklist

A compelling headline is the promise that turns a reader into a browser and a browser into a customer. While you want something that captures people's attention, let's not forget about capturing Google's attention. 

CHAPTER 9

Measure What Matters

At the end of the day, you started a hyperlocal website because you’re trying to position yourself as the local expert, generate buyer/seller leads, and grow your business. So it’s important to measure your content strategy against your goals.

CHAPTER 10

How To Use Email To Engage & Convert

Building that relationship that moves a consumer from stranger to customer is a process. And one way to bridge that gap is through an effective email marketing strategy. 

CHAPTER 11

Smart Strategies for Following Up With Online Leads

You might be generating a good number of high quality leads but without a good follow up sales process in place, you’re not going to convert any of them into closings. 

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“Ricardo is one of the most grounded, no-nonsense marketing and technology teachers in the industry. He makes you feel like he's been in your shoes, because he has. Ricardo's patience, understanding and experience i the exact environment that today's professional needs to get up to speed without becoming overwhelmed. I highly recommend Ricardo if you're ooking to take your online strategy to the next level!” 

“Ricardo has continued to be a constant resource for me whether it was website development utilizing WordPress, creating quality content to increase my target audience, enhancing my lead generation techniques or improving the user experience of my website. I don't know too many people that I can just pick up the phone and call for advice and feedback with his expertise, but Ricardo has always been there for me giving up his time and energy to help.”

Ricardo Bueno

Ricardo Bueno is a 10-year veteran of the real estate industry. He's worked at companies like Diverse Solutions, AgentPress, and W-R Studios (makers of Cloud CMA). 

He's spoken at thousands of real estate conferences including Inman Real Estate Connect, C.A.R. Expo, and has given thousands of presentations a local associations and real estate offices across the country. 

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